The online fashion retailer Myntra is on its move to shut down its website from May 1, to become the first e-commerce to transform itself to a mobile-app-based retailer.
With Internet usage over smartphones surges in India, Myntra draws as much as 90% of its traffic and 70% of sales from its mobile app.
Flipkart, which acquired Myntra a year ago, may also turn into a mobile-app-based retailer if the experiment goes down well with the fashion e-tailer.
Both Flipkart and Myntra have already stopped their mobile websites from directing visitors to their respective apps.
[source]
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