Nandan Nilekani’s Online Blitzkrieg is Backfiring

For all the time Infoys co-founder Nandan Nilekani spent away from Bangalore, he seems to be making up now. While the offline janta doesn’t seem to be getting enough of Nilekani, who is contesting the parliamentary elections from Bangalore on a Congress ticket, the online Bangalorean is already saying: enough is enough.

Nilekani’s online advertising campaign, with some retargeting, has been following users around for days now. While it was fun in the beginning, the Internet folks are a bit fatigued now. Here’s what some of them are saying on Twitter

Now here’s a blogger, who has promised to vote for Nilekani who is pitted against five time winner MP Ananth Kumar in Bangalore South constituency, if only he’d stop showing up everywhere online.

“The only thing left is for me to look in the mirror and see your face there also (Though that would an improvement on this mug of mine, still I don’t want it to happen),” he pleads and concedes his vote if the advertisements stop.

Nandan Nilekani
Nandan Nilekani, Congress Candidate from Bangalore South

Luckily for everyone, with the Election Commissions model code of conduct coming into force, the advertisements seem to have stopped come down.

What campaigners really need to understand is that social media marketing is not so much about advertising as it is about conversations. One can’t blame Nilekani for trying, after all, the Internet is barely known to tolerate an overdose of anything other than porn, cat videos and memes.

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