So Prime Minister, Narendra Modi has completed one year and while BJP can do all PR/buy print/TV ads, his social media campaign is truly remarkable.
Today, Narendra Modi’s twitter handle has sent a DM (direct message) to all of his 12.5 million followers.
The link opens up a personalized message (personalized using the handle’s first name)
Apart from a creative thinking (of sending an automated-yet-personalized) DM to all (with different background), this needs a lot of orchestration among different teams (imagine mixing up the names!) and surely a great way to reach followers and remind them of the message.
For corporates who are struggling with social media strategy, this is surely a good case study of personalizing the message and creating a bigger impact than just spamming.