NDTV’s Ecommerce Venture IndianRoots Raises $5 M In Funds From KJS Group

IndianRootsNDTV’s ecommerce venture, IndianRoots, has raised US $ 5 million in a fresh round of funding from KJS Group, valuing it at US$ 85 million.
The funds raised will be utilized to scale up the portal’s logistics and delivery mechanisms, expand its marketing activity with the aim to be the market leader in Indian fashion in the year ahead.

“We have always envisioned IndianRoots.com as the leading ecommerce player in its segment. With the fresh investment in the business and the complete backing of the NDTV Group, IndianRoots will be able to push harder in achieving its plans for the year,” says Dr. Prannoy Roy, Co-Chairperson NDTV.

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