NEA-IndoUS invests $2.25 million in Idenizen Smartware

NEA-IndoUS Ventures has invested $2.25mn in Idenizen Smartware, an education technology provider.smartcampus

Smartcampus is a comprehensive smart card-enabled software solution which integrates all key activities of an educational institution onto a single software-enabled platform and automates several functions within an institution – department administration, staff profile, staff and student attendance, staff payroll, examinations, library management, accounting, student information systems, and hostel management, among others [via]

This is a growing market and I know of few college based startups who are pretty much trying to do the same. The market is quite nascent and the competition here is not among the companies, but with the bureaucracy that is deep rooted in most of the institutions.

Infact, Google too is pushing it’s apps to colleges but hasn’t been very successful so far (but it’s just a matter of time – they have got IIM B &K as partners).

What’s your opinion on this market?

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