Neha Dhupia Launches HerStyle, an Online Store Selling Lingerie, Nightwear and Thermals.

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Bollywood actor Neha Dhupia has launched HerStyle (we earlier covered her ecommerce foray).

HerStyle is an online store that offers International and national brands in lingerie, nightwear and alluring fragrances.

In terms of technology, HerStyle runs on PrestaShop, a free open source ecommerce software and the site currently offers lingerie , nightwear, thermals , bags etc. herstyle

Though there is nothing much to add here, given Neha Dhupia’s bold image – expect the site to attract a lot of lifestyle shopper (hat tip: @vikashkumar).

Other Bollywood foray into Ecommerce

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