Netflix is designed to keep you glued to it for as long as possible – and, as you will learn in this video, the process behind the design is scientific to a great degree. Netflix Product Designer Navin Iyengar provides a fascinating peek into the ‘scientific’ methods implemented behind the scenes by designers like himself to ensure that design choices make actual sense, and are not simply arbitrary.

Talking points:

Start with a hypothesis, work it into A/B testing, collect data and evaluate results.
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Behind a hypothesis is ethnography, surveys, focus groups & usability and trends in data.
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Observe what people do, not what they say.

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