Netflix Product Designer reveals the ‘scientific method’ behind their design process
November 11, 2019 2019-11-11 13:13Netflix Product Designer reveals the ‘scientific method’ behind their design process
Netflix Product Designer reveals the ‘scientific method’ behind their design process
Netflix is designed to keep you glued to it for as long as possible – and, as you will learn in this video, the process behind the design is scientific to a great degree. Netflix Product Designer Navin Iyengar provides a fascinating peek into the ‘scientific’ methods implemented behind the scenes by designers like himself to ensure that design choices make actual sense, and are not simply arbitrary.
Talking points:
Start with a hypothesis, work it into A/B testing, collect data and evaluate results.
___________________________________________________________________Behind a hypothesis is ethnography, surveys, focus groups & usability and trends in data.
___________________________________________________________________Observe what people do, not what they say.