Netflix predicts ads will generate at least 10% of revenue

  • Netflix Chief Financial Officer Spencer Neumann claimed that if Netflix didn’t believe it could eventually generate 10% or more of yearly revenue from the segment, it wouldn’t have made the pivot into ads, a field it had long opposed.
  • Executives compared Hulu’s 10-year head start in the market to its inexperienced advertising bets.

[Via]

Sign Up for NextBigWhat Newsletter

Curated. Summarized. Important News. For free.

You May Also Like