Netflix unveils ‘Netflix Game Controller’ app, venturing into cloud gaming

  • Netflix expands into cloud gaming sphere with ‘Netflix Game Controller’ app allowing smartphones to serve as controllers for games on TV.
  • The gaming strategy includes a planned gaming studio in Southern California and a focus on cloud gaming, with execution details yet to be announced.
  • The new gaming strategy adds no cost to the subscription, bundling games into the streaming package; however, the app launch has only been confirmed for iOS.
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