Netflix’s Anti-Password Sharing Measures Lead to Significant New Subscriber Uptick

  • Since starting to charge $8 for additional users outside the primary account holder’s household, Netflix experienced significant US user acquisition, said data firm Antenna.
  • In Q2, the clampdown helped Netflix add 5.9 million global subscriptions despite an increase in cancellations.
  • Antenna data also noted an increased uptake for Netflix’s new cheaper, ad-supported tier plan, another recent change implemented by the streaming giant.
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