Facebook has rolled out new tools for video creators as its looks to take on YouTube. The updates gives creators more control over how their videos are shared and organized.
First up, Page owners will now be able to upload secret videos that are accessible only via direct URL. This will allow creators to share a video privately or embed it on another site without ever showing up on the Page’s feed.
New Video Controls
- Restrict the audience of a video by age and gender (in addition to location and language, which are already available).
- Set an expiration date for a video and retain its insights, even after the video has been removed.
- Publish video directly to the Videos tab for your Page, without distributing to News Feed or Timeline.
- Allow or prohibit video embeds on third-party sites.
- Add custom thumbnails for videos, using your own image or a suggested thumbnail.
- Label videos based on interest categories, including Entertainment, News and more.
All the features announced were part of the Facebook Video API unveiled back at F8, Facebook’s developer conference. The company also introduced video library where creators can manage all their videos in one place.
Editing a video’s metadata, changing the thumbnail and adding subtitles can easily be done through Video Library. Further, page owners will be able to disable video embeds and is also the only place videos made secret will be seen.
However, it is to be seen if these efforts to promote video content on its platform will draw in video creators who aren’t exactly adopting the platform wholeheartedly.