30% of New Mobile Users from Rural India


30% of New Mobile Users from Rural India

rural mobileTRAI’s last quarter report has an interesting stat that is an eye opener to many of the telecomplayers

Of the 25 million customers added in the Apr-June quarter, 8 million are from rural areas!

  • 70 million mobile users in villages (out of a total 300 million) compared with 40 million in September 2007 (out of 209 million).
  • Nearly 75 per cent of mobile users in villages are now owned by private operators.
  • mobile handsets costing less than $50 account for 62 per cent of all imported units (as per Yankee group) – source

The biggest impact for operators will be drop in ARPU numbers, but that means a great opportunity for startups/other players to build voice-specific VAS applications.

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