30% of New Mobile Users from Rural India
October 10, 2008 2008-10-10 11:4930% of New Mobile Users from Rural India
30% of New Mobile Users from Rural India
TRAI’s last quarter report has an interesting stat that is an eye opener to many of the telecomplayers
– Of the 25 million customers added in the Apr-June quarter, 8 million are from rural areas!
- 70 million mobile users in villages (out of a total 300 million) compared with 40 million in September 2007 (out of 209 million).
- Nearly 75 per cent of mobile users in villages are now owned by private operators.
- mobile handsets costing less than $50 account for 62 per cent of all imported units (as per Yankee group) – source
The biggest impact for operators will be drop in ARPU numbers, but that means a great opportunity for startups/other players to build voice-specific VAS applications.
What’s your opinion?