With so much content available online today, it’s increasingly difficult and time-consuming to find the content we want. The role of curator is often underplayed and this is where NewsCo comes into the picture.
NewsCo.me is a free online news service that aggregates news from the various online news websites and ranks them according to popularity across various social media.
As per the founding team which has experience in working at Apple/Facebook, NewsCo evaluates multiple news source, blogosphere, social media and many other attributes of a story every day and identify few stories which will be interesting to the visitors.
What’s the big deal? Well, NewsCo brings a curated/summarized view of the news. The company uses Machine Learning algorithms to extract the most relevant text from the story to present a nice summary a very crisp easy to understand.
Currently, there is no personalization built-in and NewsCo cofounder, Sunil shares that in the next couple of iterations, they will enable users to choose his/her news sources and categories.
Right now, the startup looks at various aspects for determining the importance of a news – parameters ranging from Facebook likes and shares, Twitter tweets and re-tweets to Google plus activity.
To a very large extent, NewsCo competes with Google News, but with a clear differentiation on the way news is currently being displayed. The founders see NewsCo becoming a destination service – just the way, Samachar.com was in the early days of web. That is, one-stop place to discover news related to your taste.
Given the amount of content being produced on the web, NewsCo definitely is a great way to look at curation – just that the team needs to ensure that they aren’t competing (especially on SEO etc) with the original source. That is, the aggregator needs to bring a bigger value and traffic to the publishers – that’s when they have a muscle power (for example : NewsHunt).
Maybe, this is an app-first idea? (yeah, the team has launched its Android app), after all consumption habits are shifting towards the mobile. What are your thoughts?
A similar service, Newsinshorts has recently being incubated at Times Internet’s TLabs.