News aggregation app NewsHunt has crossed a billion page views a month and is now entering the eBook space with a collection of Indian language eBooks.
eBooks are currently available in Hindi, Tamil, Malayalam, Marathi & English from over 50 regional language publishers, the company said. These ebooks are available in readable text eBooks format (not images/pdfs) and has been optimized for a mobile experience, it said.
The catalog contains a mix of free and paid books which can be bought using credit/ debit cards or using mobile balance using iPayy, a carrier billing solution.
eBooks on NewsHunt is currently available on Android(link). It will be available on iPhone and Windows Phones soon, the company said.
The NewsHunt eBook app will concentrate regional language books. Vishal Anand, Chief Product Officer at NewsHunt said:
Just imagine the scale of problem – hundreds of publisher for each language..each publisher using their “set” of proprietary fonts for their books. Almost none of these books are available digitally to be converted easily to ebook format. Large problem like this presents a large opportunity.
The NewsHunt app currently provides access to over 100 newspapers in 11 languages on different mobile platforms. The app company said it served its 10 billionth news page view in June, 2013, four years after the product was first launched in June 2009.
The company will now have to compete with the likes of Flipkart and Amazon that have heavily invested into eBooks. Apps like Rockstand also have a local language play.
Flipkart launched eBooks with proprietary format in November last year. The online retailer launched its e-book app on three new platforms and also partnered with California based Smashwords, a self publishing and distribution platform for e-books.
With over 25 million eBook users, India is the second largest e-book market after the United States, which has 60 million users.
Watch Virendra Gupta of NewsHunt Share the Journey