The Business of Newsletters : How Viable, How Big Can it Ever Get?

Banner ads. Clickbaity headlines.

Well, media industry has been marred with these business models which we all know leads to low-quality content. With the rise of subscription model, newsletters are making a comeback – but beyond a few flashy names (hello Ben!), what does it really mean for a publisher?

Can newsletter ever become a serious business? We bring you different perspectives on the newsletter business model.

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