The movie, Newton’s box office collection stands at Rs. 15 crores, while Judwa 2, which released a week later (and is very average / not even close to the original Judwa movie) has already touched 90 crores.
If you are into producing content (and also expect RoI), why bother producing great content?
To those who say ‘hey! Newton atleast made Rs. 15 crores’ – well, that thought process is itself worth a revisit.
Not ranting, but tell me how can this be fixed? Better distribution ? More aggressive marketing ? More ‘masala’ oriented stories (FYI: Dangal did a great balance of masala and social message – but that’s Aamir Khan).
Isn’t this same for media business as well? The lure of traffic / audience (which is gullible) and $$ has moved away the focus from product great content to mediocre/masala stories.
