Nexus Venture Partners has invested $4mn (Series A) in Vdopia, a video ad network. Vdopia has also appointed Rohit Sharma as its new President and CEO.
Vdopia has bagged publishers like network18, Zoom TV, NDTV etc. and offers Talk2Me ad platform and Live Streaming ad insertion to advertisers.
Video advertising industry has seen growth owing to the newer format adopted by publishers who are putting up their TV content on the web.
Another player, Jivox raised $10.7mn from Opus Capital and Helion Ventures and even Komli has launched it’s video ad network.