Global information and measurement company, Nielsen, has acquired Indian niche data analytics firm Indicus Analytics. Indicus follows, analyzes, and reports the latest economic, market and consumption trends providing insights about the economy and the consumers at city, district and neighborhood level and the information is further segmented into income groups.
Post this acquisition Nielsen will add capabilities for macro and microeconomic research and analytics relevant to both public and private sectors and that the two firms together will develop new services to provide solutions that will deliver insights to understand Indian economic activity by micro geography.
Indicus was founded in 2000 by Dr Laveesh Bhandari who believes that the acquisition will open up gates for Indicus into other economies. Big Data analytics startups seem to be the nextbigwhat in tech economy with Wipro investing in Opera Solutions and Firstsource Solutions investing in Nanobi Analytics in the past few days.
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