Former BuyThePrice CTO Nithin Baalay Launches SayShaadi- A Brilliant Service to Plan Your Wedding

When weddings are around the corner, there are about a thousand things to do. Sending cards, visiting people, booking tickets, halls, vendors and more. Indian weddings tend to be big, fat and fun.

Just how big? The Indian wedding industry is estimated to be about Rs 1,50,000 cr in size growing at 25% year on year! But planning a wedding can be daunting and most of it is outsourced to wedding planners who tend to be the gatekeepers to almost all of the big fat weddings. Is there an opportunity? Hell yeah!

Image: SayShaadi
Image: SayShaadi is a new online service which will make this simple and easy. The startup lets you pick a date of the wedding and helps you get all the tasks done. No more expensive wedding planners, haggling with the vendors or last minute trip up.

We tried out the website and were impressed to find a number of vendors listed on the site and the neat categorisation. For a site which has been around for hardly a month, the number of listings are amazing!

The site also operates on a marketplace model where you could post a requirement for which vendors can bid. This drives up competition and prices down. A checklist of all wedding related tasks lets you carefully tick things off your agenda.

The startup was founded by Nithin Baalay, the former Chief Technology Officer of Buytheprice. How did they manage to get so many vendors to sign up? The startup is not ready to reveal the secret sauce. However, Baalay says that vendors are loving it.

“Our short/medium term plans is to to expand into multiple cities,” said Baalay. “We would like to cover A to Z of the wedding process. This industry although huge, is very unorganized and we would like to solve the uncertainties associated with this industry,” he said.

Baalay, 28, moved to India in 2010 to become the chief technology officer of BuyThePrice that was acquired by Tradus. He took some time off building SayShaadi after the stint.

There are already a few startups working on the idea. For instance Shaadimagic, a NCR based startup takes wedding planning online. Wedding Planning Portal, BigIndianWedding has raised funding from privately held Indian business family. Wedding Service Portal, Myshaadi raised its first round of funding from the Indian Angel Network last year.

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