No Monkey Business: The Story Behind MailChimp’s Wild Growth

Mailchimp is one of the products that I admire a lot. Totally bootstrapped, clocked $280mn in revenue in 2015 and the monkey is having a lot of fun too!
A recommended read on the growth engine that Mailchimp built.
The “little monkeys in their footer” actually proved to be one of the most brilliant tactics MailChimp deployed as part of launching their “free forever” plan: All of the emails sent by MailChimp’s free users were stamped with a hyperlinked image of Freddie, which directed folks to

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