Nokia has announced the launch of Nokia 114 with Urdu language capability. The Nokia 114, a feature phone, was launched in Delhi. There are over 15 crore Urdu speakers in India.
The phone maker has been introducing Indian language content since 2008 in 11 languages. The company also has an in house app called Akshar for the Asha Touch range of affordable smartphones.
Akshar supports 11 Indian languages and allows consumers to interact in their local language.
The device offers a cloud-accelerated Nokia Xpress browser which brings down data usage. The phone maker said that it has over 10 hours of talk time and about a month of standby.
The Nokia 114 will cost you Rs 2,579 in India.
Local languages on phones have been a big problem for a long time, even though it is one of the most desired features on phones. Smartphones are making it easier for content creation in local languages. Recently, Samsung partnered with Reverie to launch its interface in 9 Indian languages. Plustxt, a messaging app with local language support was acquired by One97. Local language news app NewsHunt served 10 billion views and GupShup launched its app in different languages. However, the lower end of the market is relatively unaddressed.