Microsoft has announced that the company will discontinue all of S40, Nokia Asha and Nokia X (Android) devices; and all these devices will now be put in a maintenance mode (i.e. no further upgrades).
Microsoft wants to solely focus on Windows Phone, which isn’t a bad idea after all. A few months back, I wrote about the confused Nokia X positioning (Nokia X Promotion is More About Android Than Nokia : Good Or Bad?) and whether Microsoft should even focus on launching Android phones, when its WP app store is suffering from lack of quality apps.
“Microsoft will instead try to tempt its installed base of feature and Symbian users over to Windows Phone. Whereas successful hardware was the goal at Nokia; delighting our customers with Microsoft platforms, services, and applications through our hardware is our goal at Microsoft,” [Jo Harlow, Head Of Phone Business at Microsoft/via].
For the developer community, this is a sore deal and Microsoft has lost quite a bit of trust. Till last week, they were promoting Android app developers to import their apps to Nokia X and were showing the rosy picture/roadmap of Nokia X devices – now, it’s all over.
Ditto with Asha.
Ditto with MeeGo.
Ditto with S40.
Too Little. Too Less. Too Opaque.
That’s how one can define Nokia’s strategy over a period of time. Nokia X should have been launched 3-4 years back (when Nokia was independent and hungry). Similarly, MeeGo should have seen more iterations and experiments on strategic-pricing of devices.
For App developers, the bigger question is to really trust Microsoft/Nokia with their new new things. These new new things keep cropping up every year. Earlier, it was MeeGo. In 2013, it was Asha. In 2014, the focus was on Nokia X. And in between all these, Windows Phone.
It’s the same thing with Samsung’s Tizen. Opaque. Lack of clarity on timelines/strategy.
And that’s where Google is going hard on Android experience. They want consistency and predictability at some level, after seeing how manufacturers are killing the Android experience.
And ofcourse, at the other end is Apple – swiftly singing its own song.
Less, in smartphone business actually translates to more. Maybe, Microsoft is now realizing it and will kill all distractions – but we certainly hope that their new new thing continues for a while.
What are your thoughts? As an app developer, will you trust Microsoft with its new marketing plan?