Nokia Plans to Sell Bicycle Charger Kit for INR 1500 [Product Pricing Gone Wrong?]

We earlier shared the details of Nokia’s bicycle charger that starts charging at 6Km/h speed and stops when your speed reaches 50 km/h. The kit is compatible with all Nokia devices that have 2mm charging interface and Nokia is launching this kit in emerging markets.Nokia_Bicycle_Charger_Kit

The kit consists of three components: a bottle dynamo, a charger and a phone holder. The bottle dynamo fits to the front of the bike with a mounting bracket. The charger and phone holder attach securely to the handle bars. The kit works on same principle as what you would find in how people in rural India fit dynamo to provide light to the bicycle in the dark.Nokia_Bicycle_Charger_Kit_1

The total charging time varies depending on the phone and the cycling speed. For example, with just 20 minutes of cycling at 10 km/h you can power up a Nokia 1202 for 1 hour of talk time or 74 hours of standby time.

Coming back to the main point, i.e. the pricing, well the kit will be launched in the month of March, 2011 and expected price is around Rs. 1500.

At this price, if the target segment is rural India, then Nokia should expect people to sell their bicycle to buy this product.

What’s your take? Is urban/experimental India the right candidate for this?

Recommended Read: Hand powered mobile charger | Vodafone Launches Solar Powered Mobile Phone for Rural India

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