Nokia enters Dual SIM Phone Market with C2 – is looking for *1100* Magic?

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Nokia C2 Dual Sim Phone
Nokia C2 Dual Sim Phone

Nokia has finally entered the dual SIM phone market with the announcement of C2.

The Nokia C2 can keep both SIM cards active; meaning calls and text messages can come to either number while the phone is on. The first SIM card on the Nokia C2 sits underneath the battery. The second SIM card is ‘hot-swappable’, a feature unique to Nokia, meaning it can be removed and inserted when the phone is on.

The phone is designed for emerging markets and is integrated with Nokia Life Tools service (for information on healthcare, agriculture, education and entertainment) as well as Ovi Mail.

Why Dual SIM? Why now?

Nokia is losing market share to local companies like Micromax, Karbonn (and ofcourse, BlackCherries of the world) and devices like C2 will probably help them regain the lost market share.

Priced at EURO 45 (i.e. INR 2520) before tax and subsidies, the phone will be launched in Q4, 2010 and apart from basic features (like FM radio/1000 entries for Address Books), the claimed battery life of up to 16.5 days and support for up to 32GB microSD card seems to make it a worthwhile wait.

Rural India

Nokia’s biggest value proposition for Rural India is the Life Tools service and even though Micromax(s) of the world imitate the design, add *zing* features like touch and sell at 50% of Nokia’s price, do you think life tools integration can help Nokia bring back the lost market?

All one knows is that Nokia needs another *1100* story in India. Desperately.

As companies like Micromax, Karbonn continue to expand, Nokia will face stiff competition from companies who sell *stylish/good looking* phones than feature phones.

Maybe the rural segment too is looking for something more than feature phone!

What’s your opinion?

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