Nokia E7 Available for Pre-Order, Priced at 35K [Pricing Strategy Gone Wrong?]

Nokia knows the pulse of Indian market..well, atleast they used to. But with recent goofups (read:Nokia’s Digital Marketing Strategy in India – Flawed? Confused?), one really wonders if Nokia really knows the pulse or is in echo-chamber state.

Look at the price of Nokia E7 in India – Rs. 35,019/! Is E7 really worth it?

Nokia E7 Specification

Like we said earlier, Nokia E7 is one of the slimmest business phone from Nokia and boasts of impressive specs – 8 MP camera, deep integration with social utilities like Facebook, Twitter, YouTube etc., smooth user experience, 16GB of on-board flash memory, secure access to email, calendar, contacts and tasks through Microsoft Exchange server, the device measures 123.7 x 62.4 x 13.6mm and weighs 176g and the battery is rated for up to five hours talk-time over WCDMA (more over GSM) and 430 hours standby.

Given that Nokia E7 runs on Symbian ^3 (which is now a franchise platform), do you think it makes sense to even launch a device for Rs. 35,000? I’d any day argue that  Samsung Galaxy S is still a much better device and that comes for a price, which is worth the beauty.

Moreover, Nokia N8 too was launched for ~Rs. 27K or so and the prices were slashed by 3K within few weeks of the launch. So expect E7 prices to follow the same route (so why be the early adopter?).

Aside, as I mentioned couple of times earlier, the digital strategy of Nokia is super flawed. There is no mention of launch date, so what does a pre-order mean in the times when Steve Jobs exactly announces the launch date of any new device (read: One Damn GTM Lesson that Nokia and Blackberries of the world can learn from Apple iPhone 4 Launch). Why can’t Nokia take a leaf out of Apple’s GTM/launch strategy and do a thorough job, atleast for once?

What’s your take on E7 pricing? Are you pre-ordering one?

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