Nokia has announced that OVI store recorded 7.62 million downloads per day and the reason why Nokia achieved this was the global removal of registration/login requirement to download free apps.
This significant jump in content consumption on Ovi Store follows the global removal of the registration/login requirement to download free items from the mobile web channel. The biggest increase was in India, where downloads more than tripled, making India the top country by downloads from the mobile web channel.[source]
Lesson Learnt?
- Keep it simple.
- Track the right metrics (what is important – downloads or signed in users?).
- Kill the usage barriers.
How many apps greet you with ‘register before we start’ screen? Think again.
Recommended Read: Mobile Application Usage Improvement Tips
