Nokia and Airtel team up for ad network

Tech

Nokia and Airtel team up for ad network

Nokia acquired advertising network Enpocket last year and the company is now signing up partnership deal with carriers – Sprint in US and Airtel in India.

Nokia’ advertising network offers display advertising on mobile Internet and claims a ctr (clickthrough) of 10% – much higher than Internet/mobile media.

Nokia is facing a tough competition from iPhone as well as Google Android (Nokia acquired Symbian and made it open source) and the battle is no more about handsets – it’s about the entire value chain.

Where do you think is Nokia headed?

Recommended: Nokia OVI launch

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