Nokia Partners with ITC e-Choupal [Rural India]

Nokia has partnered with ITC e-Choupal to offer personalized agri services on the Nokia Life Tools to e-Choupal network.

As per the Memorandum of Understanding (MOU), Nokia and ITC will collaborate to offer Nokia Life Tools consumers enriched content available in ITC’s e-Choupal network in the areas of commodity prices as well as updated information on the agriculture sector.choupal_logo[1]

ITC e-Choupal

ITC e-Choupal currently operates in 10 states and covers 40,000 villages. There are 6,500 e-choupals in the country which reaches out to 4 million farmers.

e-Choupal’ makes use of the physical transmission capabilities of current intermediaries – aggregation, logistics, counter-party risk and bridge financing –while disintermediating them from the chain of information flow and market signals.

With a judicious blend of click & mortar capabilities, village internet kiosks managed by farmers – called sanchalaks – themselves, enable the agricultural community access ready information in their local language on the weather & market prices, disseminate knowledge on scientific farm practices & risk management, facilitate the sale of farm inputs (now with embedded knowledge) and purchase farm produce from the farmers’ doorsteps (decision making is now information-based).

Nokia Life Tools

Nokia Life Tools is a service designed for emerging markets and provides range of services on agriculture, education and entertainment services.

  • Nokia Life Tools Agriculture services provides information on seeds, fertilizers, pesticides, market prices, and weather (temperature, rainfall, wind conditions) via their mobile phones.
  • Nokia Life Tools Education services aim to provide career and education services, including English language learning, General Knowledge, Exam preparations and results, as well as career information and tips.
  • Nokia Life Tools Entertainment services offers fun features, including astrology, news, ringtones etc.

To begin with, the content will be provided in the states of Uttar Pradesh, Madhya Pradesh, Maharashtra and Rajasthan (source).

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