Nokia Bets Big on Social, Launches Nokia Asha 210 with dedicated WhatsApp Button

Nokia today unveiled the latest device in its Asha family – the Nokia Asha 210, which has a QWERTY keyboard and a dedicated WhatsApp. The phone will be available in both single and Easy Swap dual-SIM variants.

WhatsApp will be free to use on the Nokia Asha 210 for the lifespan of the phone.  Though WhatsApp says they will charge $1 after the first year of free usage, we having been using the service for three years without being charged and our service being extended each time. The phone will feature social phonebook integration with the ability to launch WhatsApp direct from contact cards in the phonebook.Nokia asha210The Nokia Asha 210 comes with a 2.4-inch QVGA screen and runs on the S40 operating system. It o has a internal memory of 64MB which can be expanded up to 32GB with a microSD card. It has a 2-megapixel camera that can be accessed through a dedicated hardkey even when the keypad is locked. The camera also offers a few enhancements such as self-portrait, which helps capture for perfectly centered self portraits, even without a front-facing camera and fast editing of images directly from the camera app and easy sharing of images to social networks.

“We are focused on delivering the best WhatsApp experience to as many people as possible,” said Brian Acton, Co-Founder of WhatsApp Inc. “We are very excited about our partnership with Nokia Asha complementing our strategy of giving people around the world an easy experience when keeping in touch with their friends.”

The Nokia Asha 210 will also feature Nokia Nearby, a web app that lets people discover points of interest such as restaurants, shopping and ATM machines close to their location.

Nokia claims the phone will have up to 46 days battery life with a single-SIM and up to 24 days with Dual-SIMs.

The Nokia Asha 210 will be available in yellow, cyan, black, magenta, and white and will be priced at around $72 USD and it is expected to start shipping in the second quarter of 2013. We can guarantee that India will be one of the first markets to see this phone.

Last year, Whatsapp had tied up Reliance Communications to bring WhatsApp free to college goers. Reliance had launched a plan called MyCollegePlan which bundled WhatsApp and Facebook app for free to users.

Add comment

NextBigWhat brings you curated insights and wisdom on product and growth from the wild web.

Over 2 million people receive our weekly curated insights.

Newsletter

Newsletter