Now, we have reached a size where we can hire more traditional sales guys since there is more predictability, but the first few had to be unconventional and flexible.
In fact, the best thing I ever did—everyone was shocked when I proposed this internally—I moved my director of product to run sales. He is now director of sales!
In the product, he had only two people reporting to him. Now he has an organization of 140 people reporting to him, and he hits and beats his number like no other.