Hyderabad based merchant-engaged payment gateway services platform NumberMall has acquired Delhi based BankSmarts Solutions for an undisclosed amount.
The acquisition will extend NumberMall’s analytics capability, customer reach and merchant offers. The acquisition will also enable new products and services that meet customer needs in assisted e-commerce.
“With this acquisition, we are adding the unparalleled analytics capabilities of BankSmarts to NumberMall’s competencies,” said Kiran Gali, Founder and Chief Executive Officer of NumberMall.
Incepted in 2012, NumberMall claims to have serviced more than 30 million customers on its platform through 16,000 touch points. Personalisation through analytics will help its users to drive sales much better and faster, Kiran Gali said.
Subinder Khurana, Founder and CEO of BankSmarts, said, “We believe that analytics will play an increasingly larger role in creating value for the customers and position the company even better to dominate the space. We look forward to working closely with the NumberMall team to ensure a smooth transition and complete the transaction as quickly as possible.”