Through the app store, users can purchase Ram-Leela’s songs, video clips and the full length movie. In the future the store will also be retailing R.Rajkumar and Bullet Raja through 400 Biscoot stores across Mumbai and 10, 000 retail stores across the country.
This is a new way of distributing movies, which were until now distributed through cinemas and television. This new distribution format should give mobile phone users easier access to various movie contents soon after movie releases.
Biscoot store is an offline retail chain which sells mobile recharge, accessories, games, apps and music for prices between Rs 5 to Rs 30. The company also plans to make available digital music cassettes of movies for mobile phones on the same day of the music release.
In the past even though various mobile manufacturers have provided digital versions of movies pre installed in certain handset models, very few offline stores have sold movies or their contents for mobile phones directly.
Companies like AppsDaily have also taken the offline route to distribute apps in India. AppsDaily raised over $5 mn in series B funding from ru-Net, IndoUS Venture Partners and Qualcomm Ventures recently.