Ola has introduced a new feature called ‘Number Masking that enables customer’s mobile number to remain undisclosed to drivers. With this, calls made by the driver-partners can be traced by Ola from archived recordings at all times. The Number Masking feature is active for driver-partners in all cities where Ola operates.

To enable Number Masking and traceability of calls, Ola has integrated a cloud telephony solution, which sends an encrypted number to the driver, whenever a customer books a cab and all further communication from the driver is channelled through this number.

Drivers, when they attempt to call the customer from their Ola device, shall not see the customer’s mobile number but will automatically be routed through an encrypted number to the customer. With this, driver-partners will not bear the cost of calls made to customers, since they would now be routed directly through the device.

Ola has set aside $20mn towards safety initiatives in the current year.