Cab users can now avail #olacabs’ services at auto rickshaw fares with its new cab service – the Ola Mini, says the cab services and rental company.
The Ola Mini will cost you Rs 13/km with a base fare of Rs 100 for the first 6 kilometres. The company claims that this will be the least expensive a/c cab service in the city.
The company plans on launching with 250 cars initially, and moving upto a 1000 cars by the end of 2014.
Users can choose from Tata Indica Vista and Ford Figo under the Ola mini cab service. All the other services that are given to the regular Ola Cab users like booking and tracking through mobile phones, e-mailed receipts, accurate meters, etc will remain the same said the company.
Olacabs had raised funding from Tiger Global and Matrix partners in November 2013 and had told NextBigWhat that it would use the funding for channel expansion.
Will this move prompt peers Taxiforsure and Uber to cut prices as well?