Ride hailing service Ola is all set to become a player in the logistics market and is testing a service that offers users of online or offline shopping delivery of orders within 3 hours or less.
According to the Hindu, the service will roll out in mid July and will allow customers to send documents or get their laundry picked up from within the Ola App.
The company is tying up with several online as well as offline services such as florists, bakers and ice cream parlours in order to give users of its app a wide variety of choices.
Ola won’t just utilize its current inventory of cabs that get called on delivery duty when not ferrying passengers, but will also utilize a fleet of bicycles and motorbikes to make deliveries.
What the service will be called isn’t known yet, but is clearly an answer to SF-based rival Uber’s express delivery service UberRUSH that has been rolled out in select markets abroad.
UberRUSH has tied up with several brands and has a separate app for the intelligent routing of orders to a buyer. In time, UberRUSH will be integrated into the main service, letting drivers ferry passengers while transporting goods.
Ola too has been putting its knowledge of localised logistics to use with services such as Ola Cafe and Ola Store to deliver food and groceries respectively. However, the new service will open the door to all sorts of items being delivered locally.
As for the new delivery service, the cost of getting goods delivered or picked up isn’t know yet.