Olacabs Launches Pink Cabs For Women Passengers [TravelTech]

Olacabs has launched Pink cabs (driven by women drivers) which is a way forward to strengthen security for women passengers.

Ola In Pink
Ola In Pink

This comes after the unfortunate Uber rape incident that happened in Delhi, the court had banned mobile based taxi services from operating in certain regions.
Ola Pink Rates
Ola Pink Rates

What’s interesting is that the pink cab option is available only to women passengers (and Ola does a good job of profiling, even though they don’t collect the male/female information during signup).
Competition TaxiForSure recently added panic button in cabs to strengthen security.
Read : A Look at T&C Of Online Cab Operators [Nobody Cares. Nobody Will Own Up].
Hat tip : @sartajanand

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