Mumbai based aggregator of car rentals and point-to-point cab services, Olacabs has announced the launch of its On-Demand Cab Tracker SMS through ZipDial, which provides various phone based marketing solutions to its customers. 
This initiative aims to tackle the biggest uncertainty faced by cab users in the country, i.e. of lack of information around the location of the booked cab and the estimated time of its arrival.
The feature enables even low end phones users to track real time information such as – cab’s distance from their location as well as expected time to reach the location instantly.
How does it work?
On booking an Olacab through any medium- phone, web or the mobile app, the customer is provided the usual details including cab registration number and a phone number. With a simple missed call to this number, the customer gets an SMS that tells him how far away the cab is, and how long it will take to reach him. This service is free for all customers.
Earlier, Tiger Global funded company Olacabs had launched an Android app that allows users to book and monitor cabs in real-time with a 1-click experience on their smartphones.With this application, customers can book the nearest Olacab and track its movement towards them with a one-touch interface on their smart phones.
Additionally, by using the app consumers can also tracks the real time movement of the cab from its location to the location of the customer, on a map. Registered users can also maintain a credit balance with Olacabs and use the service through the app as and when needed, without having to pay for the trip.
Launched in January 2011, currently, Olacabs is doing 3000 bookings every day across 3 metros – Mumbai, Bangalore and Delhi (NCR) and plans to expand operations to 4 more cities by the end of the financial year.
