Ace shooter Abhinav Bindra has set up an incubation fund, called Shooting Star LLP, in equal partnership with consulting firm Franchise India and an initial investment of $2 million that will be used to invest in various startups.

As per company officials the fund will invest in scalable formats with specialized domain expertise in areas like emerging sports academies, sports injury, rehab, tech, equipment and training, health apps, child development, holistic wellness, organic foods and dairy.

“This is my first business venture which is widespread and extensive. A startup is very much like an athlete’s life as there’s no guarantee for success in it,” said Bindra.