On the website, in

On the website, in PLG, we don’t talk too much about business value drivers and so on because you know the end-user is coming, they don’t care about the business value driver.

They care about their features, so they want to know how it makes their life better. A lot of features and then inside- the-product marketing.

Sign Up for NextBigWhat Newsletter

Curated. Summarized. Important News. For free.

You May Also Like

The Mom Test is

The Mom Test is a book about how to talk to customers and learn if your business is a good idea when everyone is lying to you.  The book provides…
View Post

Social Media is designed to make you an addict

Social media can hijack your time and attention. It generates rewards at unpredictable intervals to keep you scrolling, clicking and viewing for longer periods. These incentives trigger emotional reactions; you…
View Post