On TV, cricket matches attracted the most cryptocurrency ads.

  • Cryptocurrency advertisements, which are under increasing scrutiny, were aired prominently on TV channels this year, especially during the telecast of cricket tournaments.
  • Under sports, cricket was the most popular, garnering 84 percent of the cryptocurrency advertising this year, followed by soccer at 3 percent.
  • In October, the share of crypto ad volumes swelled to 76 percent from 23 percent in September and 2 percent in July.

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