- Cryptocurrency advertisements, which are under increasing scrutiny, were aired prominently on TV channels this year, especially during the telecast of cricket tournaments.
- Under sports, cricket was the most popular, garnering 84 percent of the cryptocurrency advertising this year, followed by soccer at 3 percent.
- In October, the share of crypto ad volumes swelled to 76 percent from 23 percent in September and 2 percent in July.
[Via]
