ONDC struggles with slow ecommerce uptake, obstacles may impede expansion

  • Electronics, fashion items, smartphones, and other items are the main drivers of online sales.
  • ONDC has increased from 1,000 to 20,000 daily orders in March.
  • 97-98% of the orders have been for hyperlocal deliveries of food and grocery.
  • ONDC is facing obstacles that may impede its expansion.


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