Last week, a news came out that Apple is deliberately impacting the battery life of older iPhone after the launch of newer phones.
While the consumers and fanboys got really angry and there were lawsuits being planned against Apple, the company took the gutsy route to do something it isn’t known for doing.
Saying sorry.
We’ve been hearing feedback from our customers about the way we handle performance for iPhones with older batteries and how we have communicated that process. We know that some of you feel Apple has let you down. We apologize. (read)
Apple is also giving away $50 discount on new batteries. But most importantly, the company is accepting that battery slowdown is an issue and is fixing the issue, thereby not losing the trust.
Now, think of the last time Indian companies especially startups ever said sorry for goofing up on wrong pricing, bad experience or misbehaved staff.
The standard reaction by an Indian company is: ‘As per our terms and agreement, the case is between you and our outsourced service provider. We are a mere marketplace and not liable for any damage’.
That is, legal terms and conditions which are often the last words in any discussion but unfortunately that’s the first statement by most Indian consumer startups when they are pushed.
In fact, if it was an Indian story – the media outlet would have been sued by the company and the reporter/blogger would have been in jail by now.
Maybe, time to loosen up and own it?
