Local content is on rise and after Josh18 (Network 18’s Hindi portal), OneIndia has launched it’s hindi portal – ThatsHindi
ThatsHindi has regular features as any portal (Bollywood/News/Astrology etc) and they have tied up with Click.in for the regional classifieds. Interestingly, Guruji powers their search and the section that I enjoyed the most is chutkula, which has good collection of hindi jokes.
What do you think of the regional language portal? Interestingly, I see many colleagues of mine reading regional news sites (esp. marathi and telugu), but I never felt the need for a pure hindi portal.
Am I the only one?
Here are a few stats on local content:
- Only 41 per cent of India’s 30 million Internet users prefer to browse online in English
- Only 37% of the current Net users come from the top 10 metros.
- Google is the most preferred site for information search not only in English (75%) but also in other languages (74%)