“Our aim is to bridge the gap between growing number of Tier-II or Regional Internet users and the surging amount of localized content available on the Internet,” said Sriram Hebbar, COO, Greynium Information Technologies Pvt. Ltd. (the co. behind OneIndia)
According to a recent study by JuxtConsult, 41% of urban Internet users in India (30 million) prefer reading content in local language. While the DoT is aiming to connect 1,00,000 villages through broadband by 2010, .IN domain registrations have already reached the 2,00,000 mark. These figures signify that there will be immense demand for content in local language and more such regional content is going to be developed in the days to come.
“While some of the Search Engines are introducing localized search facilities, creating a common area for storing searched local content was imperative,” said Sriram.
The unique feature of OneBookmarks is that, the users can save URL’s and add description or tags in either English or Regional [Unicode] text using phonetic or inscript language keyboard method.
I believe, services like these are going to be the next wave in the Indian Internet Industry. Infact, in my earlier post on Desi Diggs, I too mentioned the need for vernacular content services and OneBookmarks is definitely headed in the right direction.
Infact, don’t you think that even the desi social nets should add local language support? Most of my Orkut scraps are in Hindi (but written in English). What do you think?