Chinese smartphone maker OnePlus will miss its target of selling 1 million devices in India in 2015, even though India accounts for more than a third of the company’s annual sales, reports Reuters.
The company’s high-end mid-range phones received record sales, but supply chain issues have limited the company’s ability to claim a bigger share in the Indian smartphone market.
“In the initial two months, we weren’t able to get stock, due to which we lost almost 6-8 weeks of sales,” said Vikas Agarwal, General Manager, One Plus India to Reuters.
OnePlus phones are priced at less than half the price of top-end devices manufactured by Apple and Samsung. Its OnePlus 2 range, which was launched in July, received more than 5 million registrations globally.
Foxconn India Deal Expected To Boost Sales Next Year
Aiming to boost local sales, the company signed a deal with Foxconn India in October to manufacture phones in the country—just like its competitors Gionee and Xiaomi. The Foxconn agreement allows for a peak production capacity of 500,000 phones per month.
But OnePlus plans to sell the locally manufactured phones in India by the end of this year, due to delays in receiving mandatory certifications. OnePlus will have an upper-hand over its competitors by manufacturing devices in India as import taxes will be annulled
“Phones made at the Foxconn facility in SriCity, a special economic zone near the southern Indian city of Chennai, are now expected to go on sale by mid-to-late January,” added Agarwal.
OnePlus recently announced that its OnePlus 2 devices will be available for sale on Amazon India without their traditional invite format, ‘forever’.
The invite-free model for OnePlus 2 is one of the few strategies that the company has introduced in order to boost thier brand image. It recently announced the availability of signature sandstone cases for iPhone 6 and 6s users.[Source]