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Online Advertising : Launch of NetworkPlay, Ad Forecast trimmed by ZenithOptimedia

Media buying agency ZenithOptimedia (unit of Publicis Groupe), has reduced its forecast for adspend growth to 4.3 per cent in 2008 (down from the 6.6 % growth forecast it had published in  June earlier).

In recent years, however, ad expenditure has roughly tracked the economy, and has remained at 0.92 per cent-0.93 per cent of GDP. There is no bubble in ad expenditure to burst, which is why ZenithOptimedia expects global ad expenditure to slow in 2008 and 2009 – source

Launch of NetworkPlay.in

Goosefish media ventures (started by webchutney, has invested in Alootechie) and Capital 18 has invested in NetworkPlay.in, an online ad network that is targeting publishers in verticals across business, technology, news, shopping, social media and entertainment related websites.

Goosefish will merge it’s existing adnetworks (GoSindbad and DivaNation.in) with NetworkPlay.

The ad network will start off with display ads and rich media ads – will initially sell ad inventory on the basis of cost per impression (CPM) and will foray into text ads at a later stage.- source

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