Online Behavior of Car Buyers (40% hit www before the purchase) – Google India Report

Google India has conducted a market study on online behavior of car buyers and has interesting data to share

  • Every third car buyer in the country’s top cities start their search on the web
  • 4 out of every 10 new car buyers and three in every 10 used car buyers use the internet to do their initial research before making the purchase.
  • New car buyers take an average of 9.8 days from researching to making the final purchase,
  • Used car buyers make up their mind faster, in 7.7 days on an average.

The study, as per ET, covered more than 1,000 people in the 18-55 age bracket with annual household income in excess of Rs 6 lakh in eight top cities in the country.

Another report by Google India: Online sales accounts for 18% of total financial products sales in India

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