Are Online Cab Aggregators Starting To Dent Offline Ones?

Olacabs raised 250 crores (~$41mn), TaxiForSure raised $10mn recently and Uber launched UberX in India. Great for consumers. A lot of VC money will now be used to discount your travel, which is good (for you).


How is how online players stack against each other and take a look at how Meru, which has been the leading cab company is being disrupted (though they are fighting back with great energy!).

Take a look at data from Google Trends* to gauge search interest in these companies.


There is only Meru.



Initial signs of disruption, or rather existence of online players?



Somebody is being disrupted?


Ofcourse, a lot of transactions happen on apps, so here are some quick stats for your eyes:

Name* Installs Average Rating Number of Ratings
TaxiForSure 100,000 – 500,000 3.9 2927
Olacabs 100,000 – 500,000 4 3092
Meru 100,000 – 500,000 4.2 6012

Meru continues to be the consumer brand, while most of the other players haven’t yet cracked the market (though have grabbed massive valuation). Though there is a rush to go to Tier-2 markets, we really wonder if they have got the playbook ready in Tier-1?

Will VC money drive a price war? Is that the only way to crack the market? In fact, Meru/Easycab etc are more expensive. But they have built a great brand recall because of the service they provide (and partnerships they have that bring them both traction and visibility). They probably didn’t care much about valuation (read : The Success Story of Meru Cabs – Case Study For Entrepreneurs).

* : We looked at Google Trends data and not site traffic, because the latter can be easily bought.

** : Uber doesn’t have any India specific app. Their global numbers will dward all, hence not included.

Add comment

NextBigWhat brings you curated insights and wisdom on product and growth from the wild web.

Over 2 million people receive our weekly curated insights.