72% Car Buyers Research on Internet Before Buying [Report]

A few days back Google India conducted a market study on online behavior of car buyers and found that 40% car buyers use Internet for research before making the purchase.

Webchutney recently conducted a study (sample size of 2024, between April to June 2010) and study has some interesting findings

– 72% respondents intending to purchase a car prefer to use internet to gather relevant information about their choice.
– only 52% rely on Magazines (Print) and a mere 26% rely on TV.
– 81% respondents intending to purchase a car rely on information provided on auto brands’ websites.
– only 44% rely on the salesman at the dealer’s outlet for car related information.
– Of the survey sample. 62% respondents indicated they have shared an auto related experience/opinion online.
– 84% of car owners online in the age group of 25 – 39 years.

online_car_automotive_research
What’s your take on these findings?
Read the entire report (embedded below)


Webchutney Digital Automotive Report 2010

Sign Up for Our Newsletters

Get smarter with most important stories.

You May Also Like