Online Discovery Platform, Smytten Raises $200k In Seed Funding

The funding round was led by Rimpal Chawla, Anuj Srivastava and an angel investor. Smytten aspires to provide its customers with an engaging, curated discovery, trial and shopping experience. Smytten is co-founded by two graduates of Indian School of Business : Siddhartha Nangia and Swagata Sarangi.

Company Name : Smytten
Funding Amount : $200k
Investor(s) . .Rimpal Chawla, Anuj Srivastava
Funding Round : Seed round


Smytten, an online discovery platform for premium products and services has announced that it has raised $200k seed funding, led by Rimpal Chawla, ex-MD of Credit Suisse Asset Management India and Anuj Srivastava, CEO of Livspace and an angel investor.

Smytten aspires to provide its customers with an engaging, curated discovery, trial and  shopping experience.

Smytten is co-founded by two graduates of Indian School of Business :  Siddhartha Nangia and Swagata Sarangi.

Siddharth said, “We are excited to go live with Smytten. By offering consumers premium brands, sampling opportunities, curated content and expert recommendations we are put at the high end of ecommerce and engagement. We believe we have hit the sweet spot with both consumers and brands. Our immediate focus is India and over the next three years we aim to be a global destination.”

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